Facebook adopted Meta as its new corporate name, in October - but individual platforms owned by the company, Facebook, Instagram and WhatsApp, retain their original identities.In May 2020, when it announced its acquisition of Giphy, it said 50% of the Gif search engine's traffic already came from Facebook platforms - half of that from Instagram.But Giphy also provides Gifs to competitors such as TikTok, Snapchat and Twitter.The BBC notes that the CMA stated that "After consulting with interested businesses and organisations - and assessing alternative solutions put forward by Facebook - the CMA has concluded that its competition concerns can only be addressed by Facebook selling Giphy in its entirety to an approved buyer."In November 2021, we ordered #Meta to sell #Giphy after our phase 2 investigation found that the merger could harm social media users and UK #advertisers."