An iCloud Feature Is Enabling a $65 Million Scam, New Research Says | A new study finds Apple's Private Relay is being exploited for a massive ad fraud scam despite promises of “built-in fraud protection."

TL;DR

As you read this, there’s an army of bots pretending to be Apple users surfing the web and looking at ads, according to new research shared exclusively with Gizmodo.Turn it on, and Private Relay will hide your web browsing and assign you a dummy IP address to help stop companies from tracking you.The study finds that 90% of web traffic that looks like it’s coming from Private Relay is actually fraudulent.The problem is so bad that Shetty advised ad tech companies and websites to consider blocking Private Relay traffic altogether until there’s a better solution.“As an advertiser goes away from buying directly from a from a website or a publisher, the deeper into the long tail of the programmatic ecosystem the advertiser goes, the more likely they are to encounter a threat,” Hoffman said."

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