đź’° Qatar Bans Beer Sales at World Cup Stadiums

TL;DR

In an abrupt about-face, Qatari officials have decided that the only drinks that will be on sale to fans at stadiums during the monthlong World Cup will be nonalcoholic.The organization’s official fan guide notes that “ticket holders will have access to Budweiser, Budweiser Zero, and Coca-Cola products within the stadium perimeter” for at least three hours before games, and for one hour afterward.The ban on alcohol sales to fans at stadiums — beer will still be available in luxury suites reserved for FIFA officials and other wealthy guests — comes a week after an earlier edict that dozens of red beer tents bearing Budweiser’s branding be moved to more discrete locations at the World Cup’s eight stadiums, away from where most of the crowds attending games would pass.Representatives for Budweiser, who had said last week that they were blindsided by Qatar’s earlier changes to their sales strategy for the World Cup, did not immediately reply to requests for comment.The company’s only public comment came from its Twitter account, which wrote, “Well, this is awkward….’Last week, Qatari organizers tried to play down the rising tension over beer sales, a fixture of World Cups for generations, by saying that operational plans were still being finalized, and that changes were still being made in “the location of certain fan areas.” Its statement also noted that “pouring times and the number of pouring destinations” remained the same at all eight stadiums."

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