DuckDuckGo is positioning App Tracking Protection as something like Apple's App Tracking Transparency for iOS devices, but "even more powerful."Enabling the service in the DuckDuckGo app for Android (under the "More from DuckDuckGo" section) installs a local VPN service on your phone, which can then start automatically blocking trackers on DDG's public blocklist.Apple's App Tracking Transparency asks if users want to block apps from accessing the Identifier for Advertisers (IDFA), but apps can still use the largest tracking networks across many apps to better profile app users.When I opened the McDonald’s app, trackers from Adobe, cloud software firm New Relic, Google, emotion-tracking firm Apptentive, and mobile analytics company Kochava tried to collect data about me.DuckDuckGo notes that some apps are still excluded from tracking protection because they require tracking to work properly, particularly browsers and apps that have in-app browsers."