Websites have had to use captcha tests to prevent block software from spamming comment sections on a website or buying items in bulk.Click fraud bots inflate this number of clicks without ever leading to an equivalent profit for the advertiser.This gained mainstream attention when, in 2021, Russian national Aleksandr Zhukov was found guilty of scamming ad networks by posting their advertisements on spoofed versions of websites, like the New York Times and the New York Daily News, and showing these ads to bots instead of real people.Similarly, in the advertising space, digital advertising exchanges (that act as middlemen buying and selling ad space) don’t want to highlight the fact that they have fake websites and apps in their roster (as we explained in the case of Aleksandr Zhukov).Also read:- What LaMDA’s “Sentience” Means for AI- AI Tools for Businesses- Johnny Depp VS Amber Heard Trial: A Look at the Power of Social Media- Most Destructive Computer Viruses in HistoryHeader image courtesy of Freepik"