As soon as you access the internet, everything you do is being tracked by your browser, by third parties, by cookies, by almost all the sites you keep being logged into (Google, Facebook, etc.).Right now it is easy to filter out the consequences of this form of online surveillance by simply installing an ad-blocker.However, the vast amount of data combined with artificial intelligence opens the door for unprecedented tracking and data abuse: The Clearview scandal demonstrates this in the worst way possible.Yet with better tracking technology, tech companies will find a way to connect your data gathered across services: Your Google user profile will be merged with your Facebook profile which will be merged with your insurance profile and so on.Dystopian science fiction While all of this sounds like dystopian science fiction, like the book "1984" or like an episode from the British TV show "Black Mirror", the way the internet is currently working makes such a scenario appear much more likely than it might have been two decades ago."