TikTok Secretly Scores Influencers on Cooperation, Diligence and More | The Chinese-owned video app is rolling out social credit scores for content creators related to their work on sponsored content.

TL;DR

As the short-form video app works to turn its exploding popularity into a sustainable business, the company is particularly focused on introducing a shopping platform where you can buy products through the app.TikTok shared an interface with potential business partners in which creators are sorted by their influence in certain product categories, the amount of content they produce, how successful that content is, and how well videos drives sales.These lightsabers powered by Neopixels, LED strips that run inside the blade shape that allow for adjustable colors, interactive sounds, and changing animation effects when dueling.But most of the purchases that TikTok and other social media apps generate via ads are completed elsewhere.Bringing that commerce onto the apps themselves would create a big revenue stream, and a new field of consumer data ripe for the picking."

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