Now read: Apple CEO Tim Cook predicts AR will have ‘profound’ impact, downplays metaverseIn a recent interview with the Dutch media outlet Bright, Apple CEO Tim Cook described augmented reality as a “profound technology” that will affect everything.The global VR market was valued at $21.83 billion in 2021 and is expected to grow at a compound annual growth rate of 15% between 2022 and 2030, according to data from Grand View Research.But Paolo Pescatore, technology analyst at PP Foresight, told MarketWatch that the market for VR and AR is still nascent.“While there seem to be numerous use cases, adoption and awareness remain lackluster.”Opinion: Apple, more than Meta, holds the key to unlocking a ‘metaverse’-type world of ARNonetheless, there is scope for a wearable device that would connect to an iPhone, potentially opening up a ‘metaverse’-style world of AR.In this way Apple, more than Meta Platforms Inc. META,A product geared toward smart glasses feels like a sensible approach and would also be consistent with Apple’s focus on wearable devices linked to its core product, the iPhone, Pescatore said."