As noted by Gurman, Apple’s been working on this feature for the past several months and is expected to roll it out next year or in 2024.But Apple will have to put in a “significant amount of AI training and underlying engineering work,” to get the feature to function properly, as the smart assistant will need to understand the single wake word in multiple accents and dialects.Switching to a single wake word could help Siri keep up with Amazon’s Alexa, as it already lets users activate the smart assistant using just “Alexa” instead of “Hey Alexa.” It would also put Siri one step ahead of Google Assistant, which requires the “Ok Google” or “Hey Google” phrases to activate it (although you don’t have to repeat the wake word when saying back-to-back commands).According to Gurman, Apple could further integrate Siri into third-party apps and services, while also making some improvements to its ability to understand and process users’ requests.Apple recently made some small tweaks to the voice assistant, adding a new voice recorded by a member of the LGBTQ+ community, and introducing a new Siri activation sound."