A new report examing the impact of Apple’s privacy feature, App Tracking Transparency, indicates Apple’s ads business appears to have financially benefitted as a result of the feature’s launch.In addition to the growing advertiser adoption of Apple’s Search Ads, the report also found Apple’s business grew its share-of-wallet by 5 percentage points, to reach a 15% share, while Facebook’s share-of-wallet dropped 4 percentage points, to 28%, from Q1 2021 through Q2 2022.Over the period analyzed, Apple’s Search Ads saw steady gains in terms of share-of-wallet, peaking at 16% in Q4 2021 before being again squeezed in the first half of 2022, as Facebook recovered.Facebook’s share-of-wallet was far more volatile, however, starting at 32%, dropping to 24% in Q4 2021, then growing to 28% in Q2 2022 — an indication of how Facebook was struggling with ATT’s rollout.Snap’s advertiser adoption, meanwhile, declined three percentage points year-over-year, to 32.7%, after bouncing back from a low of 25.4% in Q1 2022."