500 drones will form a giant Candy Crush ad above NYC tonight | A depressing Bat-Signal for obnoxious marketing

TL;DR

Five hundred light-equipped drones are being launched into the sky above New York City this evening to form a giant flying advertisement for the Candy Crush mobile game.The 10-minute-long choreographed performance has been organized for the game’s 10th anniversary and will “turn the sky into the largest screen on the planet,” according to Fernanda Romano, chief marketing officer at Candy Crush.Due to the city’s Avigation laws (which ban folks from flying a single drone in NYC, let alone 500), the drones will actually be launched from across the Hudson River in New Jersey but should be visible within a one-mile radius of Battery Park in lower Manhattan.NYC is hardly known as a popular destination for stargazing thanks to its light pollution, but a flying advertisement turning the literal sky into a commercialized billboard has understandably irked some of the city’s residents.“It’s offensive to New Yorkers, to our local laws, to public safety, and to wildlife.”Regarding wildlife, there are concerns that the aerial light show could impact thousands of migratory birds in the area."

Like summarized versions? Support us on Patreon!