Each of the 10 hashtags had over a billion views when the study began in 2020; the selected hashtags have grown significantly as TikTok’s user base has expanded.The approach centers on using non-weight markers of health and wellbeing to evaluate a person’s health and rejects the idea that there is a “normal” weight that is achievable or realistic for everyone.“Weight-inclusive nutrition is really the only just way to look at humanity.”Weight-inclusive nutrition is becoming popular as a more holistic evaluation of a person’s health.As TikTok users, UVM health and society major Minadeo and her advisor Pope were interested in better understanding the role of TikTok as a source for information about nutrition and healthy eating behaviors.JournalPLoS ONEMethod of ResearchContent analysisSubject of ResearchPeopleArticle TitleWeight-normative messaging predominates on TikTok – a qualitative content analysisArticle Publication Date1-Nov-2022"