Almost 30% of people are having to redo their Google searches, either by refining or extending queries, according to research published earlier this month by SEMRush, an online marketing software company.Keyword changes happening more often on mobile, at 29.3% versus 17.9% on desktop, SEMRush found."Google Search sends billions of clicks to websites every day, and we've sent more traffic to the open web every year since Google was first created," said Danny Sullivan, Google's public liaison for Search.Search also remains Google's most valuable product, with it controlling over 92% of online search market share, helping the company drive ad revenue.It might be why Google is integrating more TikTok-like features in Search and why it spent $100 million to buy an AI avatar startup."