The updates also included the latest version of SKAdNetwork, Apple's ad services framework for the App Store, and putting advertisements outside of the "Search" tab, where they had been relegated previously.This included quite a few instances where those ads were not just annoying but inappropriate—next to apps for kids' games or apps for gambling addiction recovery.Apple has always had lesser money-making enterprises bubbling along next to its hardware business—the iTunes stores for music and video, sales for Mac OS X and pro apps like Final Cut or Logic Pro, and .Mac/MobileMe/iCloud subscriptions all brought in some money.This is one reason why I've been a bit more comfortable inviting Apple's products into my home, compared to Google's, or Amazon's, orFacebook's Meta's, or (to a lesser extent) Microsoft's.It might be pollyanna-ish of me to base purchasing decisions on this gut feeling, but as long as Apple was making most of its money from hardware sales, I could at least tell myself that the internal and external pressures on the company would incentivize a continued focus on good hardware running good software, rather than chasing click-through rates and user engagement."