But following Steve Jobs’s death in 2011, rumors began circulating that Forstall was not particularly liked within the executive ranks.While Forstall was known to be disliked (at least at the executive level, many people who reported to him have published wholly positive commendations of his leadership in the years since), the iPhone and iOS were booming, and Forstall’s political credit as the face of Apple’s mobile software division seemed somewhat insurmountable.It was reported in major newspapers like the New York Times that Cook had wanted Forstall to sign the letter, but Forstall had refused as he perceived the complaints about Maps to be overblown.In 2018, Apple unveiled that it was rebuilding Maps from the ground up, and was creating a new data layer that it owned entirely, a major undertaking that included running its own fleets of ground truth vans.It picked up Angela Ahrendts in 2014, who helped unify Apple’s online and brick-and-mortar experiences and worked with Ive to introduce major design changes to the retail stores."