In its changes this week, Apple updated its App Store rules to give itself a cut of some advertising revenue in social media apps and purchase revenue from Web3 apps.Now, anyone who buys an in-app ad from within the app itself — like a Facebook or Instagram “boost” to better surface a post — will have to use Apple’s in-app purchasing system, sending a 30 percent cut of the payment to Apple.As the company focuses on increasing its services revenue, finding new areas of apps and the App Store to take a cut are just more levers Apple can pull to add to its bottom line.Meta, Twitter, and TikTok could make the choice to remove boosts from their apps, but smaller social networks that may want to experiment with a similar model might be forced to accept Apple’s terms.And ads directly in app listings could keep showing unexpected suggestions or ads for apps that aren’t very reputable, which will surely be a thorn for developers."