Amazon and Google Make Peace Over Smart TV Competition

TL;DR

Last week, the Competition Commission of India published a damning report, alleging that Google was preventing major TV manufacturers from adopting Amazon’s Fire TV operating system.As a result of that deal, Amazon has been able to work with a number of consumer electronics companies — including not only TCL, but also Xiaomi and Hisense — to vastly expand the number of available smart TVs running Fire TV OS.Amazon went on the offensive in India The deal between Amazon and Google resolves a yearslong dispute over licensing restrictions Google imposes on hardware manufacturers that make Android-based phones, TVs, and other devices.Its full impact on the smart TV space became public when Protocol reported terms of the agreement in March of 2020 and outlined how the policy effectively barred companies like TCL from making smart TVs running any forked version of Android, including Amazon’s Fire TV OS.“Given the breadth of the anti-fragmentation obligations, Amazon has also experienced significant difficulties in finding [original equipment manufacturer] partners to manufacture smart TVs running its Fire OS,” the company’s Indian subsidiary told regulators in a submission that was included in last week’s report."

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