Zuckerberg should instead dial that down and prioritize bolstering his company's core apps, Facebook, Instagram, and WhatsApp, which have felt largely neglected while Meta poured $15 billion into its metaverse project.Seeking to escape a future scenario where Apple is a dominant force that can hamstring his business with a single software blow, Zuckerberg is trying to invent the next future platform.But it's rarely the incumbents who create the next big platform, which is why Zuckerberg's metaverse vision sounds like a better fit for a VC-backed startup than a companywide rallying cry."This is a competition of philosophies and ideas, where they believe that by doing everything themselves and tightly integrating that they build a better consumer experience," Zuckerberg said of Apple's strategy in an all-hands meeting this year with employees, according to The Verge.But maybe Zuckerberg should take a page out of Apple's book, prioritize the proven cash cows to keep investors happy, and relegate the metaverse stuff to the garage where moonshot projects belong."