Netflix with ads is here. Here's everything you need to know

TL;DR

The new tier will cost $6.99 a month in the US and be available Nov. 3 in the US, Canada, Australia, Brazil, France, Italy, Germany, Japan, Korea, Mexico, Spain and the UK.The company said that “current plans and members will not be impacted” and that “Basic with Ads complements our existing ad-free Basic, Standard and Premium plans.”The new option will feature much of what’s available with Netflix’s current $9.99 a month Basic plan, but will include an average of four to five minutes of commercials per hour.Netflix (NFLX) noted that it will offer broad targeting capabilities by country and genre to help “advertisers reach the right audience — and ensure our ads are more relevant for consumers.”“Advertisers will also be able to prevent their ads from appearing on content that might be inconsistent with their brand (e.g.The company said that it is working with ratings tracker Nielsen in the US in 2023 “to enable advertisers to understand how Netflix can reach their target audience.”“While it’s still very early days, we’re pleased with the interest from both consumers and the advertising community — and couldn’t be more excited about what’s ahead,” Netflix said.This doesn’t mean all subscribers will have to watch commercials since existing plans will stay ad-free, but there will now be a choice between a cheaper ad-supported plan and a premium one."

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