To celebrate the $1,500 headset, Meta made some fun new additions to its privacy policy, including one titled “Eye Tracking Privacy Notice.” The company says it will use eye-tracking data to “help Meta personalise your experiences and improve Meta Quest.” The policy doesn’t literally say the company will use the data for marketing, but “personalizing your experience” is typical privacy-policy speak for targeted ads.“We know that this kind of information can be used to determine what people are feeling, especially emotions like happiness or anxiety,” said Ray Walsh, a digital privacy researcher at ProPrivacy.Best Buy is picking up the slack with a sales event of its own.From smart TVs to earbuds to laptops, there are plenty of opportunities to save.“You don’t want to be the only one looking like an expressionless zombie in a virtual room full of people smiling and frowning.”Right now, there are no ads in Horizon Worlds, the company’s first iteration of the Metaverse."