Or, more accurately, there is no single emergency telephone number where we can call for effective help during or after cyberattacks as we have with physical security.The event aimed to link vibrant start-up communities based on the left bank of river Rhone in Geneva with the cybersecurity diplomacy and negotiations happening on the right side of the river.Insurance, in the face of cyberattacks, is one of the current solutions available with companies offering cyber insurance packages.New multistakeholder approaches that bring together governments, businesses, and academia include: the Paris Call for Trust and Security in Cyberspace initiated by Microsoft and France, the Christchurch Call to stop terrorist and violent extremist content online after the terrorist attack in New Zealand, and Microsoft proposed the Digital Geneva Convention as a solution for cybersecurity challenges.More simple ‘cyber hygiene’ measures are needed to avoid trivial mistakes such as writing passwords next to the computer, not updating anti-virus software, and being careless while using online resources."