TikTok wants to be Amazon, plans US fullfillment centers and poaches staff | TikTok to launch live shopping in the US over the holidays

TL;DR

In the past few weeks, TikTok has posted a series of job listings that, as Axios reported, mark TikTok’s first major move into US e-commerce—unpredictably, by building Amazon-like fulfillment centers.Earlier this year, The Puget Sound Business Journal reviewed LinkedIn profiles and reported that TikTok’s expansion into Seattle poached employees from Amazon, as well as from Meta, which has had its own success venturing into e-commerce through Facebook and Instagram.By establishing its own US-based fulfillment centers, reports suggest that TikTok could explode a whole new revenue stream and become a preferred online shopping destination for its broad, young audience.The Associated Press noted that TikTok’s popular #BookTok community “has been credited with driving a spike in the sales of print romance books this year,” so it makes sense for TikTok to follow in Amazon’s footsteps and want to move beyond just selling books for other retailers.At least one wealth management expert told AP that he thinks the notion of TikTok moving into e-commerce is “idiotic.”TikTok is remaining quiet as it fields applications in major US cities but previously told FT that its interest in e-commerce stems from users seeking a “seamless” experience while using the app."

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