The downturn in the chip industry started in the summer months, as crypto crashes caused blockchain miners to flood the market with previously hard-to-find graphics cards.But even as shortages continue for certain types of semiconductors, the story is becoming more nuanced, especially for giants like Samsung and AMD, who were flying high on revenues and profits in 2021 and into 2022.As reported by Bloomberg, this week, Samsung is reporting a 32 percent sales guidance cut, while AMD warned investors it’s going to miss its previous forecast by about $1 billion.Everyone simultaneously had an incentive to upgrade their laptops, gaming machines, and work-from-home setups, but now sales have slowed.One way manufacturers would like to turn that around, as Intel CEO Pat Gelsinger described on Decoder, is “to enable the PC ecosystem to have better products than what is done by the Mac."