Creator Sridhar Ramaswamy, who worked at Google for 16 years and ran its ad business, told BBC News the technology sector had become "exploitative" of people's data, something he no longer wanted to be a part of.It offers free-to-use search, with other features such as password-manager access and virtual-private-network (VPN) service to be made available on a subscription basis."And then also as a company they feel obligated to show more and more revenue and profit to their shareholders, so they just keep increasing the number of ads."Trying out NeevaSearch the word "migraine" on both Google and Neeva, and the first page of the results are fairly similar - links to news articles and factual information.But while Google follows with a map, social-media feeds and links to used-car dealers, Neeva sticks with different BMW official pages."