- 4K is currently free for all users, but people on Twitter and Reddit said YouTube was asking them to upgrade.To use YouTube Premium, which includes features like ad-free viewing and the ability to download videos and songs, users have to subscribe.A YouTube spokesperson did not immediately respond to Insider's request for comment ahead of publication, but YouTube's official support Twitter account, TeamYouTube, replied to a user asking about the 4K option.—TeamYouTube (@TeamYouTube) October 2, 2022TeamYouTube went on to tell users to share their thoughts about its features so the company could "make improvements."That being said, if YouTuber were to eventually paywall 4K resolution, it could help increase the subscriber base of Premium and drive more subscription revenue."