Bruce Willis denies selling deepfake rights to Deepcake | Willis' agent: "Bruce has no partnership or agreement with this Deepcake company."

TL;DR

Over the weekend, the BBC discovered that Bruce Willis has "no partnership or agreement" with the firm Deepcake, which is based in Georgia, the Eurasian republic.While reporting last Friday, we attempted to verify some of the claims in the original Telegraph article (such as Willis being the first actor to sell his deepfake rights), but we could not do so, and we noted that in the report.It's unclear if Deepcake ever had the rights to use Bruce Willis' likeness on its website or in its marketing materials.Deepcake told the BBC, "What he definitely did is that he gave us his consent (and a lot of materials) to make his Digital Twin."Deepcake PR continued with an explanation of the 2021 project with MegaFon that involved Bruce Willis, which Variety reported on Monday:"In August 2021, we worked with a telecom brand MegaFon that launched an ad campaign with Bruce Willis and requested us to create a Digital Twin of the star."

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