While Meta funnels billions into CEO Mark Zuckerberg’s pitch for the metaverse, Apple CEO Tim Cook thinks most people couldn’t even define the metaverse, let alone spend long periods of time living their lives inside of it.“And I’m really not sure the average person can tell you what the metaverse is.” In other words, despite persistent reports of Apple’s interest in building all manner of AR and VR hardware, Cook isn’t ready to claim that the company is working towards any so-called “metaverse.”Mark Zuckerberg has a different view.“This is a competition of philosophies and ideas, where they believe that by doing everything themselves and tightly integrating that they build a better consumer experience,” Zuckerberg said, contrasting what he says is Apple’s closed approach with Meta’s more interoperable development.Snap CEO Evan Spiegel told The Guardian that the company avoids using the term because it’s “pretty ambiguous and hypothetical,” and that if you were to ask a room of people to define it, all their definitions would be ”totally different.” Meanwhile Amazon’s head of devices David Limp recent said that if he asked a “few hundred people what they thought the metaverse was, we’d get 205 different answers” and that there’s no “common definition” of the term.But while Cook, Spiegel, and Limp have been publicly skeptical of the term “metaverse,” Apple, Snap, and Amazon are all reportedly investing — to varying degrees — in similar technology to that which Meta thinks will one day power its metaverse future."