If successful, Volvo will be able to add new features like more advanced threat alerts outside the car and even detect intoxicated driving within the car, all powered by proprietary algorithms that evolve and grow the car over time.Rowan, who said Volvo does have the talent to drive innovation in this area, added that the company will continue to expand its teams in Stockholm, Shanghai, Bangalore and elsewhere, fighting the “talent war” that has all manufacturers scrambling.The goal, for Dyson at the time, was to disrupt the automotive industry: “We’d like to go into industries that already had a known need for that product, be that vacuum cleaners or hair dryers or whatever, and then go in with disruptive play,” Rowan told me, saying that his position as an automotive outsider helped him learn a lot very quickly.“You learn a whole bunch because you ask a whole bunch of dumb questions that otherwise you probably wouldn’t ask if you came from the industry.” Those learnings didn’t help Dyson overcome a significant barrier of entry: “If you already have the manufacturing, the supply chain, the engineering talent, the design studios, it’s much, much easier for those incumbent car companies like ourselves to transition into next-gen mobility than it is a brand new startup.” For Volvo, the road has fewer obstacles.In 2021, some Volvo vehicles became inoperable after an over-the-air software update inadvertently triggered an anti-theft mode and a batch of Volvo XC40 Recharge electric SUVs, which left the factory without its Volvo On Call software activated, were stuck in U.S. ports awaiting a software update."